Why Is Video Important in Dental Social Media Marketing?
According to a study by Cisco, video is projected to make up 82% of all consumer internet traffic by the year 2022. As it stands, the vast majority of consumers watch videos on social media multiple times a week. Let’s take a look at how you can incorporate video content in your dental social media strategy so you can stay ahead of the curve.
Video Helps Set Goals
What is your motivation for creating videos? Is it to gain patients, spark brand awareness, or give your current patients more knowledgeable material?
Your answer can be all of the above, but it’s important to create concrete goals for your dental practice brand videos before you ever start filming.
Our video marketing team at PMAX Dental recommends keeping the following useful statistics in mind while planning for social media video for your dental practice:
Facebook: Videos posted to Facebook should be under 2 minutes. Ideally, you should include a mix of longer videos and shorter videos to see which work best for your audience, then adjust your content strategy from there.
Instagram: On Instagram, the limit for a video is 60 seconds, so shorter videos are better. Instagram videos are also best when accompanied by fun add-ons provided by the platform.
Twitter: The time limit for Twitter videos is even lower than Instagram’s: just 30 seconds. Being time conscious is key. People often provide a link to their full video in the same tweet in which they post a portion of their video.
LinkedIn: While LinkedIn videos can be up to 10 minutes long, the videos that are watched most tend to fall between 30 seconds and five minutes.
YouTube: There isn’t really a cap to the length of a video here, but try to keep your patient in mind. If you can properly explain something in one minute, do so.
While you might be able to use shorter videos across multiple platforms, in many cases you need to edit a different type of video for each. Trial and error will show you the types of video content your audience wants to interact with most.
Good Video Provides a Call to Action
While videos are great for social media engagement, they’re not worth much if they don’t encourage people to continue checking out your practice.
“They did such a fantastic job with our website. We have somebody we can trust that will take a brand that’s been built over 40 years from when my dad started to preserve that brand and present it to the public in a way that’s professional, and PMAX has done that.”
Dr. Sam Bander
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